Privacy policy
Privacy & Cookie Policy
Last updated: July 2026
This policy explains how ALEONA collects, uses, stores and shares personal information when you visit wearaleona.com, make a purchase or contact us.
The identity and contact address of the data controller are available in the Legal Notice and Seller Information page linked in the website footer.
For privacy enquiries:
Email: info@wearaleona.com
Website: wearaleona.com
1. Personal Information We Collect
Depending on how you use the website, we may collect:
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Name
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Email address
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Telephone number
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Billing address
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Shipping address
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Account information
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Order and transaction information
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Product preferences
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Customer-support messages
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Return, refund and warranty information
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Reviews, photographs or other content you submit
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Marketing preferences
2. Payment Information
Payments are processed by Shopify Payments or another payment provider displayed during checkout.
ALEONA does not normally receive or store complete payment-card numbers or card security codes.
Payment providers process the information necessary to authorise and complete the transaction.
3. Information Collected Automatically
When you use the website, ALEONA and its service providers may automatically collect:
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IP address
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Browser type
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Device type
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Operating system
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Approximate location
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Time zone
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Referring page
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Pages and products viewed
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Search activity
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Cart and checkout activity
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Cookie identifiers
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Information about website interactions
This information may be collected through cookies, pixels, tags, log files, local storage and similar technologies.
4. How Information Is Used
We may use personal information to:
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Operate the website
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Process orders and payments
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Arrange shipping and delivery
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Send order confirmations and delivery updates
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Handle returns, refunds and warranty claims
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Respond to customer enquiries
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Detect fraud and security threats
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Comply with tax, accounting and legal obligations
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Analyse website performance
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Improve products and the shopping experience
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Measure marketing performance
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Send marketing communications where permitted
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Establish, exercise or defend legal claims
5. Legal Bases
Where the GDPR applies, we rely on one or more of the following legal bases:
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Performance of a contract
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Compliance with a legal obligation
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Legitimate interests
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Consent
Consent may be withdrawn at any time.
6. Shopify and Service Providers
The store is hosted by Shopify.
Personal information may also be processed by service providers used for:
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Payments
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Shipping
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Fulfilment
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Order tracking
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Customer communication
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Product reviews
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Analytics
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Advertising
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Fraud prevention
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Website security
These may include Shopify, payment providers, carriers, fulfilment partners, 17TRACK, Judge.me, Klaviyo, Google and Meta where those services are actually enabled.
ALEONA does not publish private operational contact details of suppliers or fulfilment partners. Information is shared with them only where reasonably necessary to provide their service.
7. Fulfilment Information
To fulfil and deliver an order, relevant information may be shared with suppliers, fulfilment partners and carriers, including:
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Customer name
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Delivery address
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Telephone number
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Email address where required for delivery
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Products ordered
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Order reference
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Delivery instructions
8. Marketing
ALEONA may send marketing communications where:
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You provided consent;
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Marketing is otherwise permitted by law; or
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You are an existing customer receiving information about similar products where legally permitted.
You may unsubscribe through the link in a marketing email or by contacting:
Unsubscribing does not stop necessary transactional messages.
9. Analytics and Advertising
Subject to consent and applicable law, ALEONA may use tools such as:
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Shopify Analytics
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Google Analytics
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Google Ads
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Meta advertising services
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TikTok advertising services
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Microsoft Clarity
These services may be used to:
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Measure website traffic
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Understand how visitors use the store
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Identify technical problems
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Measure advertising performance
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Create advertising audiences
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Display relevant advertisements
Only services actually connected to the website should be listed in the published policy.
10. Cookies
ALEONA may use:
Strictly Necessary Cookies
These support:
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Navigation
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Shopping cart
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Checkout
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Payment
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Account login
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Security
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Fraud prevention
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Privacy preferences
Functional Cookies
These may remember:
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Language
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Country
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Currency
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Previously viewed products
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Website preferences
Analytics Cookies
These help us understand website use and performance.
Advertising Cookies
These may be used to measure advertising and display more relevant advertising.
Where required by law, non-essential cookies will not be activated before consent.
The cookie banner should provide options to:
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Accept non-essential cookies
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Reject non-essential cookies
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Manage preferences
You may update your choices through the cookie or privacy-preference link on the website.
11. Meta Advertising Data
If Meta advertising tools are enabled, Meta may receive information about events such as:
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Page views
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Product views
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Add-to-cart activity
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Checkout activity
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Purchases
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Device and browser information
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Hashed customer information where configured and legally permitted
These technologies must be configured according to applicable consent requirements.
Meta independently processes information under its own privacy terms.
12. International Transfers
Some service providers and fulfilment partners may process personal information outside Romania or the European Economic Area.
Where required, transfers will rely on an appropriate legal mechanism, such as:
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An adequacy decision
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Standard Contractual Clauses
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Binding corporate rules
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Another lawful safeguard
13. Data Retention
Personal information is retained only for as long as reasonably necessary.
Retention periods depend on:
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The purpose of processing
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Legal and accounting requirements
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Fraud-prevention needs
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Contractual obligations
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Potential legal claims
When information is no longer required, it will be deleted, anonymised or securely restricted.
14. Your Rights
Subject to applicable law, you may have the right to:
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Access your personal information
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Correct inaccurate information
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Request deletion
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Request restriction
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Object to processing based on legitimate interests
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Object to direct marketing
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Request data portability
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Withdraw consent
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Challenge certain automated decisions
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Lodge a complaint with a data-protection authority
To exercise a right, contact:
We may request reasonable information to confirm your identity.
15. Fraud Detection
Shopify, payment providers or fraud-prevention services may use automated tools to identify suspicious transactions.
These tools may consider:
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Order details
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Payment signals
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Device information
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Location inconsistencies
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Previous transaction patterns
Where applicable law provides a right to human review, you may contact ALEONA to request review.
16. Security
ALEONA uses reasonable technical and organisational measures designed to protect personal information.
However, no online system is completely secure.
Customers are responsible for keeping account credentials confidential.
17. Children
The website is not directed at children under 16.
ALEONA does not knowingly collect personal information directly from children under 16.
18. Complaints
Privacy concerns may be sent to:
You may also lodge a complaint with the competent data-protection authority.
For a controller established in Romania, the relevant authority is:
Autoritatea Națională de Supraveghere a Prelucrării Datelor cu Caracter Personal — ANSPDCP
19. Changes
This policy may be updated to reflect changes in:
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Services
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Applications
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Privacy practices
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Legal requirements
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Security arrangements
The updated version will display a revised date.
20. Contact
Email: info@wearaleona.com
Website: wearaleona.com
The legal identity and physical contact address of the data controller are available in the Legal Notice and Seller Information page linked in the website footer.
Legal Notice and Seller Information
Trading name: ALEONA
Website: wearaleona.com
Email: info@wearaleona.com
Telephone: +40 774 657 856
Seller:Aleona Vacarciuc
Physical contact address:Drumul Gura Caliței 4-32, București, B 032604, Romania
ALEONA is operated by the seller identified above.
The address published on this page is provided for legal notices and customer communication. It is not automatically the authorised return address.
Customers must contact info@wearaleona.com before sending a return. The authorised return address will be provided after the return request is registered.
Private addresses of suppliers, warehouses and fulfilment partners are not published.
Questions, complaints and legal notices may be sent using the contact information above.